Americana Cake had proudly won Product of the Year Gulf 2015 in the confectionary category. This great achievement resulted from the continuous innovation and improvement of Americana Cake throughout the previous years, which leveraged customers trust in Americana Cake, and earned their votes for the product of the Year award -the only prestigious award voted for by the consumers themselves.
Product of the Year Gulf 2015 is the first-of-its-kind independent and prestigious award that recognizes excellence in innovation in the consumer goods sector and is the only one of its kind that is voted 100% by consumers themselves. The consumers give detailed feedback on the products based on the three measures – attractiveness, satisfaction, and innovation.
It is their vote that eventually decides the winners of the awards across the various competition categories. Americana cake had been chosen as POY 2015 in the confectionary category after conducting a region-wide consumer survey including face-to-face interviews with 3,600 households
The Product of the Year label is renowned across 42 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for innovation.